Here are four images i have print screened from the official 'Hold On' video. They are all split screened shots. I like these shots because they make the video more interesting to watch. This is because where they have used split screens and changed teh speed of teh video, it make sthe audience look all around teh screen instread of in one place, this keeps the audience interested in what going on and wanting to carry on watching. I also like the way some bits of the video are blurry, this gives a nice effect and makes you wnat to know whats going to happen next. Where they have mix and matched what they have in on screen has been thougth about well, as seeing both artists in the same screen allows us to see teh song is by both of them.