Question One - In what ways does your media product use, develop or change forms and conventions of real media products?

One way our music video follows the conventions of real media products is by following one of Bordwell and Thompson’s theories, this is the rhythmic theory. This is the way the video is edited as it contrasts long and short duration of shots. This builds the video up as you link the shots with the beat in the video. I think we have done this quite well in our video as just before the second chorus when the beat speeds up, we changed the speed of the video to go with the beat.This is the bit in our video where the footage is sped up to go with the speed of the music. This worked well as the video was matched with the beat.